Do you know what a Landing Page is? I didn’t until recently. It is closely associated with marketing – trying to sell your books. I spent a long time working in and out of Amazon Kindle for advertising, price promotions, Kindle countdown deals, etc., which were always supported by personal engagement at fairs and festivals. It is the latest thing in web marketing.

Like most authors, I have the website you are currently visiting that was professionally built and monitored to see how it is doing as far as attracting people, and, as a result, they go to Kindle pages or buy a book. I discovered that selling your brand (or at least making it widely known) significantly increases purchases of products. In my case, books. Although that would be amazing, I’m not looking to take a self-published novel to the Times Best Seller list. I prefer first to enhance visibility and engagement with folks interested in historical fiction novels to pursue the goal of expanding the target market. I should mention that the author is the “brand” and not the book.

So, we are back to “Landing Pages” and what they do. A Landing Page is a stand-alone web page explicitly created for marketing or advertising. It has one objective – a call to action. That is, introduce people to my “brand,” and, if successful, you will transition from a lead (where you are interested) into a buyer and potentially a future buyer).

Suppose you think of the best-known authors, and when the latest book is published, their followers will rush to buy the newest one because that author wrote it. That’s successful branding. For me, it is more of an infomercial. I completed drafting the content, which is long, but the heavier content about me and why I am a writer is intended to entice people to take the next step. I’m working on the details of a Landing Page. I may follow a path that enables visitors to receive exclusive content (perhaps chapters of the next novel as it is developed, or a price promotion in exchange for the visitor’s information.